2026 Sponsorship Opportunities
Driving to make a difference.
September 24–27, 2026 · San Francisco to Paso Robles
Presenting Sponsor
Produced By
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The FOG RALLY is an annual event produced by the Ferrari Owners Charitable Foundation (FOCF) that has become Northern California's premier charity gathering for Ferrari owners and enthusiasts since 2011.
Every dollar raised benefits Make-A-Wish Greater Bay Area — where our $2.4 million in donations have granted over 250 wishes for children with critical illnesses — and the FOCF Fund for Kids, which provides direct grants to local organizations helping kids in need and youth at risk.
This is the twelfth consecutive year Make-A-Wish Greater Bay Area has been a FOG RALLY beneficiary. The Rally has become one of Make-A-Wish's most successful external fundraising events in the nation.
Throughout the year, FOG RALLY hosts sponsor-partnered private events for our Ferrari owners and enthusiast community. These exclusive gatherings are an opportunity to bring our members directly to you — building relationships in intimate, high-impact settings before the Rally even begins.
200+ guests at the Fairmont San Francisco. Rally Ferraris in full livery on the red carpet. Charity partner presentations, a lively auction, and fund-a-need paddle raise. The event host sponsor welcomes guests and receives top-level signage and staging.
30+ Ferraris depart San Francisco on a curated route to the Allegretto Vineyard Resort, Paso Robles. Scenic stops, a Rally lunch, test drives, group excursions, themed dinners, a celebration party, and a farewell breakfast. Three days where sponsors can activate unique brand experiences for a captive, high-net-worth audience.
FOG RALLY sponsorship reaches far beyond the Rally weekend — from the intimate circle of Ferrari owners who carry your logo on their cars, to the hundreds of thousands who encounter your brand through our digital campaigns and press coverage.
Every sponsorship helps fund wishes for children with critical illnesses through Make-A-Wish Greater Bay Area and direct grants to Northern California nonprofits through the FOCF Fund for Kids. Twelve consecutive years. Over $2.4M to Make-A-Wish. Over 250 wishes granted. Your sponsorship is the reason these numbers grow.
Your logo rides on 30+ Ferraris across Northern California for weeks — not just the Rally weekend. Add the Fairmont Gala, a curated digital campaign with social media reels and coverage making hundreds of thousands of impressions, press features in Silicon Valley Magazine and KCRA, and a year-round web and email presence. Sustained, multi-channel exposure to high-net-worth adults 40+ engaged in philanthropy.
FOG RALLY places your brand alongside dozens of luxury consumer brands — and next to Ferrari itself, a marque that strictly limits commercial collaborations and opens selectively for unique community partnerships. Fully tax-deductible through FOCF's 501(c)(3) status. Your brand joins a curated roster of partners committed to impact.
Every tier includes year-round brand visibility. Higher tiers unlock exclusive benefits and premium car placement.
A curated community of premium brands dedicated to making a difference.
Sponsorship opportunities begin at $2,500. FOCF is a 501(c)(3) — all sponsor fees are fully tax-deductible.
Learn more at fogrally.com
Ferrari Owners Charitable Foundation · 501(c)(3) · EIN available on request